
HAPPY CLIENTS
​​
​
I love my work, and I think it shows!
Hear directly from my clients.
This is a small selection of what they have to say about the practical, step by step coaching that automatically shortcuts their journey to more confidence and clarity.
​
If you'd like to experience the same thing, book a call and see if we'd like to work together.
​​
Meeting Deema has been a truly life-changing experience for me.
She has helped me reconnect with my values, maintain composure, and stay confident regardless of the challenges I faced.
​
​
​
LUCIA KENNELY / MASTERCARD / DUBAI
Deema is an exceptional professional coach who has had a profound impact on my personal and career decisions. ​One of the best qualities of Deema is her genuine dedication and commitment to my success providing support, encouragement, and constructive feedback, pushing me to overcome obstacles and achieve results beyond my expectations.
NANDINI REGO / CONSULTANT / UAE SPACE AGENCT, DUBAI

Deema is an excellent coach. With her intelligence and thoughtfulness, she guided me during a frantic situation in my life to a more balanced and stress-free mode so I could move forward positively. I was able to find more joy in each day and not waste precious time with stress and worry.
​​​
SHARON TEXTER-BLACK / SNR RECRUITMENT PROFESSIONAL / FLORIDA, USA
Deema's powerful questions enabled me to explore my fears without any judgement. I felt a huge shift within 30 minutes of the first session! Thank you Deema for your compassionate and highly effective coaching.
​​​
DIVYA KUMAR / CPA / HOUSTON, TEXAS, USA
SAFA DE LA TALANCE DE BARRE / INTERNTIONAL LAWYER / PARIS
​​
​
Deema is a very knowledgeable and upbeat coach. Her sessions are structured clearly to define where one wants to get to - that ‘s to say wishful thinking and reality can become the same!
I had known her for years and always admired her positive impact on others .
For the first time in my professional journey I discovered energy leadership, paused and actively reflected on my resources and vision to lead with more confidence and have a positive impact on others.
Thank you Deema!
​
​
Now, in a more senior, global role, Deema has helped me shift my mindset, approaching challenges with greater clarity, confidence, and presence. I’m learning to trust my instincts, stop overthinking, and show up without second-guessing myself. I’ve earned my seat at the table, now it’s time to own it and shine.
If you're a professional navigating leadership or change, I highly recommend connecting with Deema.
MANDY JUTLA / SENIOR DIRECTOR / BAIN & COMPANY / LONDON

Working with Deema has been invaluable in ensuring I am deliberate and aware of how I am showing up at work and home. ​
​
DANA SALLOUM / CHEIF COMMUNICATIONS OFFICER / ALSTOM/ PARIS
​Deema is truly one of the best coaches I've ever worked with. What Deema brings that is unique is her intuitive nature and her ability to tap into what is really holding her clients back. This is matched by her genuine care and concern for individuals. I’m thrilled to have been one of Deema’s clients and would recommend her to anyone, any day.
​
ANDRIANA DIEZ / SENIOR DIRECTOR, WORKFORCE STRATEGY / WALMART/ NEW YORK
​​
​
I'm a coach, and even as a coach, I can honestly say, hand on my heart, this was one of the best investments I made into myself. What I love is how Deema is calm, present, non-judgemental and always makes you feel so comfortable. Highly recommend Deema and the MVP Program
​
​
HEMA VYAS / REGULATORY PROFESSIONAL & COACH / DUBAI
Deema coached me through a challenging time in my career and helped me to feel empowered and clear about my decisions. I felt completely stuck and couldn’t see how to change things. It felt like I was going round in circles. Deema’s coaching felt a new door opening. I felt a huge sense of relief and like a weight had lifted. She is calm, sensible and a brilliant listener. My pathway felt simple and natural and clear after our sessions. I can’t thank her enough!
MARIA STANISLAVSKAYA DEANE / HEAD OF COMPLIANCE / EUROCHEM/ DUBAI

​Since the start of our collaboration, Deema made me feel understood and increasingly aware of underlying reasons for some of my struggles, so I could start to actively work on them. Deema is smart, attentive and a great listener - whenever I bring an issue to our session, I feel she knows exactly which questions to ask to get to the root of it, and can share valuable observations afterwards.
Having worked together with Deema for one year, I got to know myself much better and was able to let go of anxieties which accompanied me for the last few years. I got much better and more confident at my work, got better results and was able to shake off stressful situations and difficulties much easier and faster than before.
I can highly recommend working with Deema.
​
DANIEL ASCHAUER / COMPAX DIGITAL / TAIWAN
Deema is a very talented coach. Working with her this year has not only changed my outlook it has made me question my thoughts and behaviours, then change them. I've worked with several coaches but none as brilliant as Deema. Her questions are thought provoking and challenging and her observations really insightful. This has enabled me to think differently about areas of my life where I have been stuck and move forward with positivity and excitement.
​​​
DEBBIE BENNEST / ENTREPRENEUR & COACH / JERSEY

​​
Deema is a fantastic business coach. She's helped me progress my career and manage the challenges of a busy corporate and family life. She's taught me to look at problems as opportunities, to foster a more positive mindset and to genuinely show up better in all walks of life. Her dedication, passion and professionalism is commendable.
Deema is also a wonderful human being. She's patient, kind, flexible and her encouragement has been vital for over the last year.
​
​
​
SENIOR LEADER / DUBAI / CLIENT REQUESTED ANNONiMITY DUE TO THE SENSITIVITY OF HIS ROLE
​​
I reached out to Deema during a pivotal moment in my career, and I can confidently say that she has profoundly impacted my professional and personal growth. Her approach, particularly through the energy leadership exercise and emphasis on 'true self-reflection’, positively impacted my thought process and allowed me to make better decisions.
Through our sessions, Deema helped me tap into strengths I didn't realise I had and showed me how to overcome self-doubt and the disguised trap better known as ‘comfort zone’. Following on, I started checking things off my list that I held back for years, such as starting my MBA, and began embracing challenges with a stronger sense of confidence and purpose.
Deema is far more than a coach—her thoughtful approach, positive energy, and vibes will most certainly lift you, help you overcome hurdles, and inspire you to bring out the best in others too!
I wholeheartedly recommend Deema to anyone wanting to gain a deeper perspective on their professional goals, elevate their energy leadership and explore their true potential.
​
​
​
SANJAY ZAVERI / B2B COMMUNICATIONS DIRECTOR & ENTREPRENEUR/ DUBAI
I've learned that there is more power in the question than the answer. Someone who taught me this was Deema. As a professional coach she asked me many powerful questions that helped challenge me to improve my leadership acumen. As a person, you'll be hard pressed to find someone more kind, sincere, intelligent and human focused. Deema will help you grow professional and as a byproduct, personally. I couldn't be more thankful for my personal and professional growth as a result of our engagements.
B BLUMENTHAL / SVP SERVICE DELIVERY / TEXAS

It you are looking for a speaker for your event or workshop, a podcast or youtube guest or a executive or leadership coach I highly recommend Deema for her professionalism, expertise, and dedication.
​
NYNA CAPPUTI / ENTREPRENEUR / SAN FRANCISCO
​Deema has a gift for coaching that feels both personal and impactful. From helping us quiet our inner critics to encouraging us to embrace the wisdom of our inner mentors, her insights were practical, empowering, and truly transformative.​
​
NAVINE ELDESOUKI / CEO & FOUNDER / DUBAI
.png)